Pitch Pitch

Cooking Classes

Once upon a time there was a Chef dedicated to his work who was willing to share his cooking experience with passionate, beginners or professionals cooks. With more than 7 years experience in different well-known restaurants, the workshop Chef is happy to spread his knowledge, little secrets and clever advices to those who love good food!

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Art direction

Branding

User experience

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SOLUTION

To soak into the concept I took a class with the Chef, and realized cooking can get very messy! We decided to go with a fun, edgy logotype composed of a wine stain and matching fonts. Moodboards helped us sketch out a styleguide, recalling the diversity of ingredients in a kitchen and the Chef colourful personality.

Pitch Pitch

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